Understanding Twitter
Monday, August 17th, 2009Kevin Marks has an insightful post about how Twitter works (in theory), noting how the act of following on Twitter is asymmetrical, meaning that you can attend to tweeters who aren’t necessarily your friend. On the other hand, because you can reciprocate, you have the possibility of hanging out with friends, so Twitter can be at the same time a water cooler and an auditorium. I especially like Kevin’s comment that “the key to Twitter is that it is phatic – full of social gestures that are like apes grooming each other.”
Both Google and Twitter have little boxes for you to type into, but on Google you’re looking for information, and expecting a machine response, whereas on Twitter you’re declaring an emotion and expecting a human response. This is what leads to unintentionally ironic newspaper columns bemoaning public banality, because they miss that while you don’t care what random strangers feel about their lunch, you do if its your friend on holiday in Pompeii.
I also like his explanation of mutual media:
What shows up in Twitter, in blogs and in the other ways we are connecting the loosely coupled web into flows is that by each reading whom we choose to and passing on some of it to others, we are each others’ media, we are the synapses in the global brain of the web of thought and conversation. Although we each only touch a local part of it, ideas can travel a long way.

