Experience

Our Principals and Senior Associates have deep experience helping professionals and organizations adapt and thrive in the new social business environment.

Social Web and Social Media – Education, Training, Presentations:

  • American Management Association: Social Media Workshops
    • Atlanta, Boston, Chicago, Las Vegas (2009); San Francisco, Toronto (2010)
  • Center for Competitive Management: Twitter for Lawyers webinar
  • Innotech panels
    • Discussing social computing and social media (2007)
    • Discussing sustainability and social media (2008)
  • Kuwait Petroluem Corporation presentation for executive team (2010), Kuwait City
  • MIT Sloan Consortium: Training – program for educators and educational institution
    • Overview briefing on social media for education and in educational institutions
  • National Council on Science and the Environment – 2010 January DC
    • Panel and workshop on social media, the green economy, and sustainability
  • Sustainability in the Americas: Brazil, Canada, Mexico and the U.S. 2006 (UT-Austin) – presentation
    • technology-enhanced learning on a global media network
  • SXSW Interactive  – panels
    • Discussing social aspects of social media (2006)
    • Discussing social media, knowledge capital and the new economy (2008)
    • Discussing social media in green development (2009)
    • Discussing social aspects of social media (2009)
    • Artistic Collaborations via Skype: Turning Distance into Drama (2011)
  • Texas Hospital Association 2009 – day long workshop
  • Viva Telecommunications, Kuwait City (2009)
    • Executive team briefing presentation on emerging trends and corporate applications of social computing
  • ‘Where Social Media and Healthcare Meet’
    • Texas Hospital Association 2010 – webinar for senior hospital executives
    • ‘What Senior Management Must Know About Social Media in Healthcare’

Social and Conversational Media – Consulting and Project Implementation:

  • Dream Dinners: Enterprise Social Media Activation
    • Internal collaboration via Sharepoint installation
  • Social media marketing strategy for Dream Dinners legacy product
    • Social media marketing strategy for new diabetic product ‘Dinners for Life’
  • The Hewlett-Packard Company: Automotive Division Web Site Design and Development
    • Web site design and development lead
    • Solved navigation and presentation issues for a highly diverse audience (automotive designers to automotive parts suppliers)
  • Premier Global: Developers Community Strategic Plan
    • Project lead
  • Mary Baldwin College Shakespeare and Performance graduate program
  • Meredith Publishing: Social Media Marketing Program Development and Implementation
    • Program plan development
    • Program implementation across 20 magazine properties
  • Microsoft Idea Marketplace for ‘innovation site’ for Microsoft’s full employee base, strategy and design team
  • Roche: Social Media Marketing Strategy
  • Royer’s Round Top Cafe web presence and social strategy
  • Social media marketing strategy for ‘Nano’ diabetic blood sugar tester
  • Stubbs Legendary Kitchen web presence strategy and execution
  • The American Bar Retirement Association (for profit arm of American Bar Association): Web Presence Strategy and Integrated Site Development
    • Web presence strategy development and associated site design and development
    • Handling the retirement accounts for 4000 law firms
  • The San Francisco Airport: Integrated Web Based Presence and Operations
    • Co-developer on team of three for the entire SFO airport and all transportation venues to and from

Social Business Consulting Experience:

  • Dream Dinners: Enterprise Social Media Activation
    • Internal collaboration via Sharepoint installation
  • Social media marketing strategy for Dream Dinners legacy product
    • Social media marketing strategy for new product,  ‘Dinners for Life’
  • Premier Global: Developers Community Strategic Plan
  • Meredith Publishing: Social Media Marketing Program Development and Implementation
  • Program plan development
    • Program implementation across 20 magazine properties
  • Philips Consumer Lifestyle
    • Social CRM strategy and process development
    • Social CRM training development and delivery
  • Roche: Social Media Marketing Strategy
    • Social media marketing strategy for ‘Nano’ blood sugar tester

Publications by SWS Principals:

  • Social Media Marketing: An Hour a Day, author – Dave Evans, Wiley, 2008
  • Social Media Marketing: The Next Generation of Business Engagement, author – Dave Evans, Wiley, 2010
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