Experience

Our Principals and Senior Associates have deep experience helping professionals and organizations adapt and thrive in the new social business environment.

Social Web and Social Media – Education, Training, Presentations:

• American Management Association: Social Media Workshops
  • Atlanta, Boston, Chicago, Las Vegas (2009); San Francisco, Toronto (2010)
• Center for Competitive Management: Twitter for Lawyers webinar
• Innotech panels
  • Discussing social computing and social media (2007)
  • Discussing sustainability and social media (2008)
• Kuwait Petroluem Corporation presentation for executive team (2010), Kuwait City
• MIT Sloan Consortium: Training – program for educators and educational institution
  • Overview briefing on social media for education and in educational institutions
• National Council on Science and the Environment – 2010 January DC
  • Panel and workshop on social media, the green economy, and sustainability
• Sustainability in the Americas: Brazil, Canada, Mexico and the U.S. 2006 (UT-Austin) – presentation
  • technology-enhanced learning on a global media network
• SXSW Interactive  – panels
  • Discussing social aspects of social media (2006)
  • Discussing social media, knowledge capital and the new economy (2008)
  • Discussing social media in green development (2009)
  • Discussing social aspects of social media (2009)
  • Artistic Collaborations via Skype: Turning Distance into Drama (2011)
• Texas Hospital Association 2009 – day long workshop
• Viva Telecommunications, Kuwait City (2009)
  • Executive team briefing presentation on emerging trends and corporate applications of social computing
• ‘Where Social Media and Healthcare Meet’
  • Texas Hospital Association 2010 – webinar for senior hospital executives
  • ‘What Senior Management Must Know About Social Media in Healthcare’

Social and Conversational Media – Consulting and Project Implementation:

• Dream Dinners: Enterprise Social Media Activation
  • Internal collaboration via Sharepoint installation
• Social media marketing strategy for Dream Dinners legacy product
  • Social media marketing strategy for new diabetic product ‘Dinners for Life’
• The Hewlett-Packard Company: Automotive Division Web Site Design and Development
  • Web site design and development lead
  • Solved navigation and presentation issues for a highly diverse audience (automotive designers to automotive parts suppliers)
• Premier Global: Developers Community Strategic Plan
  • Project lead
• Mary Baldwin College Shakespeare and Performance graduate program
• Meredith Publishing: Social Media Marketing Program Development and Implementation
  • Program plan development
  • Program implementation across 20 magazine properties
• Microsoft Idea Marketplace for ‘innovation site’ for Microsoft’s full employee base, strategy and design team
• Roche: Social Media Marketing Strategy
• Royer’s Round Top Cafe web presence and social strategy
• Social media marketing strategy for ‘Nano’ diabetic blood sugar tester
• Stubbs Legendary Kitchen web presence strategy and execution
• The American Bar Retirement Association (for profit arm of American Bar Association): Web Presence Strategy and Integrated Site Development
  • Web presence strategy development and associated site design and development
  • Handling the retirement accounts for 4000 law firms
• The San Francisco Airport: Integrated Web Based Presence and Operations
  • Co-developer on team of three for the entire SFO airport and all transportation venues to and from

Social Business Consulting Experience:

• Dream Dinners: Enterprise Social Media Activation
  • Internal collaboration via Sharepoint installation
• Social media marketing strategy for Dream Dinners legacy product
  • Social media marketing strategy for new product,  ‘Dinners for Life’
• Premier Global: Developers Community Strategic Plan
• Meredith Publishing: Social Media Marketing Program Development and Implementation
• Program plan development
  • Program implementation across 20 magazine properties
• Philips Consumer Lifestyle
  • Social CRM strategy and process development
  • Social CRM training development and delivery
• Roche: Social Media Marketing Strategy
  • Social media marketing strategy for ‘Nano’ blood sugar tester

Publications by SWS Principals:

• Social Media Marketing: An Hour a Day, author – Dave Evans, Wiley, 2008
• Social Media Marketing: The Next Generation of Business Engagement, author – Dave Evans, Wiley, 2010