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Join the conversation about social business
By jonl | October 3, 2009
Those of you who are following Social Web Strategies, especially those that have met with us, have heard us say for the last two years that <em>business is moving to the web.</em> We’ve discussed how the internal uses and implications of social media will have more impact and be more interesting than the marketing applications that have been evolving (with some difficulty and controversy, I should add). Since Dave Evans joined our company almost a year ago, we’ve had many conversations about how the social web is more than a marketing channel or awareness platform. We’ve also discussed how social technology can disintermediate the space between operations and the customer (which was mediated by marketing and PR, lacking scalable tools for more direct communication). There’s also the idea of marketing within the company, and facilitating a mashup of marketing and operations, an alignment that requires robust communication between the two usually siloed parts of the business.
What we’ve been talking about is <em>social business,</em> and others are starting to pick up the conversation. The Dachis Group here in Austin has been talking about these points, prompting the Neville Hobson post “Is ’social business’ the new black,” and a response from Dave in his ClickZ column. I posted a link to Dave’s column in our LinkedIn Group and on our Facebook page. We invite you to comment either place, and join the conversation.
