Social Web Strategies is well-aligned with the 20:20 Social approach to social business strategy, described in this position paper written by Gaurav Mishra and Dave Evans (who is also a principal with Social Web Strategies in the U.S.) We’ve been discussing for the last two years how business will be moving to the web, and the technologies and patterns described as social media will become essential communications infrastructure for highly collaborative and transparent business environments. We love the concept of “The Experience Ecosystem”; I’ve been involved in a real world experience ecosystem development, building “scenes” via The Austin Equation project, where we say that “experience plus community equals scene.” Social media is all about conversations and stories that emerge from experiences and support emerging connections and relationships; this paper captures the relevance of that process for business particularly well.

2020 Social Position Paper Social Business Strategy

Here’s an example of a mind map for one of the ATX Equation “scenes,” suggesting how an experience ecosystem might be described:

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Tags: Business Environments, Business Strategy, Communications Infrastructure, Conversations, Dave Evans, Experiences, Gaurav, Love, Mishra, Moving, Position Paper, Real World, Relationships, Relevance, Social Approach, Social Business, Social Position, Social Web, Web Strategies, World Experience

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