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Social Web Strategies for Hospitals

On June 18, Dave Evans and I were part of the Texas Hospital Association’s day-long workshop called “Where Social Media and Health Care Meet – Harnessing New Media Tools.” We found an excited and diverse group from hospitals around and outside Texas. They understand how hospitals can benefit from social media, and I suspect many will follow the example of M.D. Anderson Cancer Center, which is making effective use of various forms of social media (including Facebook and YouTube). They also have clear, well-considered, published blog policies and guidelines. Aaron Hughling summarizes my presentation with Jennifer Texada of M.D. Anderson: [Link].

I made another presentation, and overview of social media. Here are those slides:

Dave Evans presented on social media metrics. Here are his slides:

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