Comments on: Online communities: not just for ghosts! http://socialwebstrategies.com/2009/06/01/online-communities-not-just-for-ghosts/ Fri, 18 Dec 2009 02:25:11 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Tia Fisher http://socialwebstrategies.com/2009/06/01/online-communities-not-just-for-ghosts/comment-page-1/#comment-247 Tia Fisher Wed, 03 Jun 2009 09:50:08 +0000 http://socialwebstrategies.com/2009/06/01/online-communities-not-just-for-ghosts/#comment-247 Really interesting discussion, and some good sense on both sides. I'll pop a link to it on our blog, thanks for the insights. Really interesting discussion, and some good sense on both sides. I’ll pop a link to it on our blog, thanks for the insights.

]]> By: Jon Lebkowsky http://socialwebstrategies.com/2009/06/01/online-communities-not-just-for-ghosts/comment-page-1/#comment-246 Jon Lebkowsky Tue, 02 Jun 2009 13:28:20 +0000 http://socialwebstrategies.com/2009/06/01/online-communities-not-just-for-ghosts/#comment-246 Thanks to both of you for comments and feedback! Thanks to both of you for comments and feedback!

]]> By: Bryan Person http://socialwebstrategies.com/2009/06/01/online-communities-not-just-for-ghosts/comment-page-1/#comment-244 Bryan Person Mon, 01 Jun 2009 17:57:41 +0000 http://socialwebstrategies.com/2009/06/01/online-communities-not-just-for-ghosts/#comment-244 Jon: Love your reaction to Sam's post, and it fits with the thinking that we have at LiveWorld. An online community, as such, is a seldom a one-off interaction and is certainly something that builds over time. And as for what delivers the ROI to a company, you rightly point out that it all flows from the initial goals of launching the community in the first place. The community could very well be to drive sales, but it might be for consumer research, product feedback, or even education (for one of our healthcare clients, that's precisely the intent of the community.) Bryan | @BryanPerson Jon:

Love your reaction to Sam’s post, and it fits with the thinking that we have at LiveWorld. An online community, as such, is a seldom a one-off interaction and is certainly something that builds over time.

And as for what delivers the ROI to a company, you rightly point out that it all flows from the initial goals of launching the community in the first place. The community could very well be to drive sales, but it might be for consumer research, product feedback, or even education (for one of our healthcare clients, that’s precisely the intent of the community.)

Bryan | @BryanPerson

]]> By: honoria http://socialwebstrategies.com/2009/06/01/online-communities-not-just-for-ghosts/comment-page-1/#comment-243 honoria Mon, 01 Jun 2009 16:23:31 +0000 http://socialwebstrategies.com/2009/06/01/online-communities-not-just-for-ghosts/#comment-243 Your post definitely sounds like the voice of experience! Thanks for the insights. Your post definitely sounds like the voice of experience! Thanks for the insights.

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