Thomas Baekdal created this visual history of information. He presents a pretty good summary of the evolution of media, and an assessment of the future that sounds right.

…information will not be something you ‘consume’ a certain times – like you did with prime-time on TVs. The information stream will be a natural part of every second of your life. It is not something you get, it is something you have.

That’s a complete evolution to “pull” or on-demand media and information. Good summary question:

Are you still trying to get journalists to write about your products? Are you still making websites? Is your social networking strategy to ‘get a Facebook Page’?

…or…

Are you making yourself a natural part of people’s stream of information?

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This entry was posted on Sunday, May 17th, 2009 at 6:43 am and is filed under Communication, Future, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.