Spending on interactive/social media is increasing
Forrester forecasts significant increases in social media/interactive spending by 2014, per Shar VonBoskirk. Not surprising: “This growth is due to marketers seeking lower cost, more accountable channels which are also widely used by their customers. This year, we are also finding that marketers are migrating dollars away from traditional channels and into interactive ones.” (Thanks to Jeremiah Owyang for the pointer – via Twitter, natch.)
