Comments on: Communication, management, and the new world of business on the web http://socialwebstrategies.com/2008/11/19/communication-management-and-the-new-world-of-business-on-the-web/ Fri, 18 Dec 2009 02:25:11 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Jon Husband http://socialwebstrategies.com/2008/11/19/communication-management-and-the-new-world-of-business-on-the-web/comment-page-1/#comment-165 Jon Husband Wed, 07 Jan 2009 07:28:02 +0000 http://socialwebstrategies.com/2008/11/19/communication-management-and-the-new-world-of-business-on-the-web/#comment-165 I hope you will believe me when I say that I very very rarely a link to something I have written in someone's blog-comments section, but your assertion <i>"What David and I were discussing yesterday is that the communications environment we have today makes a different style of management, not just optional, but necessary. Ignore this at your peril. We believe that all business is moving onto the web"</i> moved me to do so. I have been paying attention to the growing impact of the hyperlinked digital infrastructure on organisational structures and dynamics for some time now, and wrote this for the FASTForward blog just about a year ago. <a href="http://www.fastforwardblog.com/2008/01/10/will-enterprise-20-drive-management-innovation/" rel="nofollow">"Will Enterprise 2.0 Drive Management Innovation ?"</a> I hope you will believe me when I say that I very very rarely a link to something I have written in someone’s blog-comments section, but your assertion “What David and I were discussing yesterday is that the communications environment we have today makes a different style of management, not just optional, but necessary. Ignore this at your peril. We believe that all business is moving onto the web” moved me to do so.

I have been paying attention to the growing impact of the hyperlinked digital infrastructure on organisational structures and dynamics for some time now, and wrote this for the FASTForward blog just about a year ago.

“Will Enterprise 2.0 Drive Management Innovation ?”

]]> By: jonl http://socialwebstrategies.com/2008/11/19/communication-management-and-the-new-world-of-business-on-the-web/comment-page-1/#comment-144 jonl Thu, 20 Nov 2008 06:12:44 +0000 http://socialwebstrategies.com/2008/11/19/communication-management-and-the-new-world-of-business-on-the-web/#comment-144 Thanks for the link, Paul. We're totally in sync about social media as infrastructure. Knowledge-creating social media for the new economy is like industrial tooling was for the old economy. Thanks for the link, Paul. We’re totally in sync about social media as infrastructure. Knowledge-creating social media for the new economy is like industrial tooling was for the old economy.

]]> By: Paul May http://socialwebstrategies.com/2008/11/19/communication-management-and-the-new-world-of-business-on-the-web/comment-page-1/#comment-143 Paul May Wed, 19 Nov 2008 16:54:02 +0000 http://socialwebstrategies.com/2008/11/19/communication-management-and-the-new-world-of-business-on-the-web/#comment-143 Thanks for the mention. Your point that the shift I mentioned in my post goes way beyond marketing is spot on. Because our business is focused on word-of-mouth marketing, we tend to focus on that first. However, in the bigger picture view, we view social media as underlying infrastructure that supports communication and decision making across every discipline in the organization. Jason Falls at Social Media Explorer has two good case studies demonstrating how this plays out for a couple of small businesses. Here's the link: http://www.socialmediaexplorer.com/2008/10/13/social-media-for-small-business/ Thanks for the mention. Your point that the shift I mentioned in my post goes way beyond marketing is spot on. Because our business is focused on word-of-mouth marketing, we tend to focus on that first. However, in the bigger picture view, we view social media as underlying infrastructure that supports communication and decision making across every discipline in the organization. Jason Falls at Social Media Explorer has two good case studies demonstrating how this plays out for a couple of small businesses. Here’s the link:

http://www.socialmediaexplorer.com/2008/10/13/social-media-for-small-business/

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