Comments on: Social media for breakfast

By: jonl

jonl — Wed, 08 Oct 2008 15:27:50 +0000

Hey, Brian, thanks for setting up a great event, and thanks for the interview link.

Totally understand about the mix of top-down and bottom-up approaches. I agree mass approaches will always be relevant, though (as I suggested) probably less so as social media matures – if only because mindshare will be less focused on mass communications, more focused on niche communications.

By: Austin Social Media Breakfast #3 gets the juices flowing. -- Hoover’s Business Insight Zone

Wed, 08 Oct 2008 12:38:18 +0000

[...] Jon Lebkowsky: Social media for breakfast [...]

By: Austin's Social Media Breakfast - Peter Kim - Social Media Marketing

Austin's Social Media Breakfast - Peter Kim - Social Media Marketing — Wed, 08 Oct 2008 11:48:12 +0000

[...] Jon Lebkowsky: ‘Social media for breakfast’ [...]

By: Bryan Person

Bryan Person — Wed, 08 Oct 2008 11:46:18 +0000

Jon, thanks for coming out to yesterday’s breakfast. So nice to meet you.

My take is that while Peter certainly recognizes the transformative potential of social — he’s building a company around it, after all — he also knows that it should be mixed into a business’s overall communications plan. Sometimes — or often, with many businesses — that’s going to include plenty of traditional marketing, too.

I actually recorded an audio interview with Peter after the breakfast, and I’ve posted it to the Social Media Breakfast blog. Here’s the link: http://www.socialmediabreakfast.com/2008/10/07/smb-austin-3-does-social-media-marketing-matter/

Hope to see you at the next breakfast in November.

–Bryan Person
Social Media breakfast founder
LiveWorld social media evangelist