Who should own communities?
I won’t be at the Office 2.0 conference, but I wanted to note one session there that asks a question we’ve been thinking about at Social Web Strategies: “Who should own communities?” In this case, who should own communities within the corporation. [Link]
One of the exciting things about Social Media is that it gives everyone a stake in the game and makes the idea of communities relevant and invaluable to all audiences. The real challenge is breaking through departmental politics and barriers (within the corporation) to find ways to collaborate on community initiatives where there is shared ownership and success.Here is a description of the session: “Online communities have become a cornerstone of any corporation’s strategy, changing the way it does marketing, customer support, or even product development. This panel will address some of the social, political, legal, and technical challenges of developing and managing large online communities.”
