“You don’t build communities, you enable them”
This week I spoke on “Building Business Communities” at the SEM for SMB conference. One of my key points was that you can build a community platform, but the community builds itself. Techdirt has a post, referring specifically to news sites that add community features, that reinforces that point:
…simply yelling “community!” and thinking you can throw some “community features” on a site aren’t going to do very much. What the rest of the internet has shown is that you build community not by building a community, but by enabling a group of people to do what they want.









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