“There are only two platforms”
Great quote from Adriana Lukas, from a post back in January titled “Content is for container cargo business.” She’s echoing Doc Searls’ criticism of the uses of the word “content,” which he calls “a bullshit word that the dot-commers started using back in the ’90s as a wrapper for everything that could be digitized and put online.” He goes on to say that this label
masks and insults the true natures* of writing, journalism, photography, and the rest of what we still, blessedly (if adjectivally) call “editorial”. Your job is journalism, not container cargo.
Adriana agrees, here’s the great quote (boldface mine):
Content is media industry term. The number of people talking about content grows every day as they assume roles that before only media could perform. With more tools and ways of distributing, photos, videos, writings, cartoons etc. are being ‘liberated’ from the channel world. Alas, often sliding into the platform and silo world. As far as I am concerned there are only two platforms – the individual user and the web.
(Thanks to Doc for the pointer, in a January 31 post that I just discovered.)
